MASSACHI is the creative mind and vision of founder, designer, and Chief Executive Officer Patricia Massachi Yadegar.

For Patricia, it began in Los Angeles. After high school, Patricia studied Business Management until realizing her true calling of fashion design. Trading economics for designing, she enrolled at the Fashion Institute of Design and Merchandising (FIDM) where she instantaneously noticed her unique eye for design,  complementing her sharp sense of style. With a clear vision, strong determination, and pervasive passion, Patricia pushed herself beyond bounds.

After developing an affinity for design, outfitted with her talent, Patricia began the journey towards her dream: creating high-end, price-pointed woman’s contemporary that still offered clean fluid lines, timeless aesthetic, and intricate detailing in luxe fabrics that speaks to the modern woman who owns her own individuality.

MASSACHI is dedicated to the beautiful, the intricate, the obscure, and the alluring. Rich colors, evocative cuts, structured silhouettes, flawless construction, and attention to detail are the foundation of today’s MASSACHI philosophy and culture, which has given life to a unique concept of alternative luxury defining femininity and elegance. Principles of innovative craftsmanship, flawless execution, unparalleled style, and effortless sophistication further compliment the label’s stance as one of indulgence, and fragility. Her natural need for precision, rigor, and her radical cuts is expressed through a style inspired by her culture of bold sensuality for a polished aesthetic fusing exquisite detailing with supreme femininity.

“For me, designing is an expression of who I am as a woman, with all the complications, feelings and emotions, determined to seduce all senses.” -Patricia